Coloring agents are substances used to add color to various products, including food, cosmetics, and textiles. They can be natural, derived from plants or minerals, or synthetic, created through chemical processes. These agents enhance the visual appeal of products and can also influence consumer preferences. In the food industry, coloring agents are often used to make items more attractive and to standardize color across batches. Common examples include beet juice for red hues and turmeric for yellow. Regulatory bodies, like the FDA, oversee the safety and use of these agents to ensure they are safe for consumption.