A coloring agent is a substance used to add color to various products, including food, cosmetics, and textiles. These agents can be natural, derived from plants or minerals, or synthetic, created through chemical processes. They enhance the visual appeal of items and can also influence consumer preferences. In the food industry, coloring agents are often used to make products more attractive and to standardize color across batches. Common examples include carotenoids from carrots and anthocyanins from berries. Regulatory bodies, like the FDA, monitor the safety and usage of these agents to ensure they are safe for consumption.