A coffee rub is a flavorful seasoning blend made primarily from ground coffee beans, often combined with spices like paprika, brown sugar, and salt. This mixture is typically used to coat meats, such as beef, pork, or chicken, before cooking. The coffee adds a rich, earthy flavor that enhances the natural taste of the meat, while the spices contribute sweetness and heat. Using a coffee rub is simple and can elevate your grilling or roasting game. Just massage the rub onto the surface of the meat and let it sit for a while to absorb the flavors. When cooked, the coffee rub creates a delicious crust that locks in moisture and adds a unique twist to your favorite dishes.