Cochineal insects are small, scale-like bugs native to Central and South America. They are primarily found on cacti, where they feed on the plant's sap. These insects are known for producing a vibrant red dye called carminic acid, which is extracted from their bodies and eggs. This dye has been used for centuries in textiles and food products. The dye derived from cochineal insects is often labeled as E120 in food ingredients. It is considered a natural coloring agent and is used in various products, including cosmetics and beverages. Cochineal dye is valued for its bright color and stability, making it a popular choice for manufacturers.