Cochineal is a natural dye derived from the crushed bodies of the female cochineal insect, primarily found on cacti in Central America and South America. This vibrant red dye, known as carminic acid, has been used for centuries in textiles, cosmetics, and food products. It is valued for its bright color and stability compared to synthetic dyes. The use of cochineal dates back to ancient civilizations, including the Aztecs and Mayans, who utilized it for coloring fabrics and ceremonial items. Today, cochineal is still used in various industries, often labeled as E120 in food products, and is considered a vegan alternative to some synthetic dyes.