Cochineal is a natural dye derived from the crushed bodies of the female cochineal insect, primarily found on cacti in Mexico and South America. This vibrant red pigment, known as carminic acid, has been used for centuries in textiles, cosmetics, and food products. The dye is valued for its bright color and stability, making it a popular choice in various industries. Cochineal is often labeled as E120 in food products and is considered a safe alternative to synthetic dyes. Its use has raised awareness about natural colorants and their environmental impact compared to artificial options.