A campaign strategy is a plan designed to achieve specific goals during a political, marketing, or social campaign. It outlines the target audience, key messages, and methods for reaching potential supporters or customers. Effective strategies often include research and analysis to understand the environment and competition. In political campaigns, for example, candidates like Barack Obama or Donald Trump develop strategies that focus on voter demographics and key issues. In marketing, companies may use strategies to promote products through social media, advertisements, and public relations efforts. Overall, a well-defined campaign strategy is crucial for success.