Election strategy refers to the planning and tactics used by political candidates and parties to win elections. This includes identifying target voters, crafting messages that resonate with them, and determining the best methods for outreach, such as social media, advertising, and campaign events. Effective election strategies also involve analyzing data from previous elections to understand voter behavior and preferences. Candidates may focus on key issues that matter to their constituents, such as healthcare, education, or economy, to build support and differentiate themselves from opponents.