A brand manual, also known as a brand guide or style guide, is a comprehensive document that outlines the rules and standards for a company's branding. It includes essential elements such as the logo, color palette, typography, and imagery guidelines. This ensures consistency in how the brand is presented across various platforms and materials. In addition to visual elements, a brand manual often covers tone of voice and messaging guidelines. This helps maintain a unified communication style, whether in advertising, social media, or customer interactions. Overall, a brand manual serves as a reference tool for anyone involved in representing the brand.