Book marketing refers to the strategies and activities used to promote a book to potential readers. This can include various methods such as social media campaigns, author events, and book signings. The goal is to increase visibility and sales, making it easier for readers to discover and purchase the book. Effective book marketing often involves understanding the target audience and tailoring messages to appeal to them. Tools like email newsletters, book trailers, and online ads can help reach a wider audience. Additionally, collaborating with book bloggers and influencers can enhance a book's reach and credibility in the market.