Book promotion refers to the various strategies and activities authors and publishers use to increase awareness and sales of a book. This can include social media marketing, book signings, and online advertising. The goal is to reach potential readers and encourage them to purchase or read the book. Effective book promotion often involves engaging with readers through platforms like Instagram or Twitter, where authors can share updates and interact with their audience. Additionally, promotional events such as book fairs or virtual readings can help generate interest and build a community around the book.