Author branding refers to the process of creating a unique identity for an author that distinguishes them from others in the literary market. This includes elements like the author's writing style, themes, and the overall message they convey through their work. A strong author brand helps readers recognize and connect with the author, fostering loyalty and encouraging them to seek out more of their books. Effective author branding also involves strategic marketing and promotion, including social media presence, book covers, and public appearances. By consistently presenting themselves and their work, authors can build a recognizable brand that resonates with their target audience, ultimately enhancing their visibility and sales in the competitive publishing industry.