Affective effects refer to the emotional responses that individuals experience in reaction to stimuli, such as events, people, or media. These effects can influence feelings like happiness, sadness, anger, or fear, and can vary greatly from person to person. For example, a heartwarming movie may evoke feelings of joy, while a news report about a tragedy might lead to sadness or anxiety. In psychology, understanding affective effects is important for studying how emotions impact behavior and decision-making. Researchers often explore how different factors, such as music or advertising, can trigger specific emotional responses, which in turn can affect choices and social interactions.