Western psychology is a branch of psychology that primarily developed in Europe and North America. It focuses on understanding human behavior, thoughts, and emotions through scientific methods. Key figures in this field include Sigmund Freud, who introduced psychoanalysis, and B.F. Skinner, known for his work in behaviorism. This approach often emphasizes individualism and the role of the mind in shaping experiences. It incorporates various theories and practices, such as cognitive-behavioral therapy and humanistic psychology, to address mental health issues and promote personal growth.