Website management involves overseeing and maintaining a website to ensure it functions effectively and meets its goals. This includes tasks such as updating content, monitoring performance, and ensuring security. Website managers also handle technical aspects like server management and domain registration, making sure the site is accessible to users. Additionally, website management encompasses analyzing user data to improve user experience and engagement. Tools like Google Analytics can help track visitor behavior, while Content Management Systems (CMS) like WordPress simplify content updates. Overall, effective website management is crucial for attracting and retaining visitors.