Voter support refers to the backing or endorsement that a candidate, political party, or policy receives from the electorate during an election. This support can be measured through opinion polls, surveys, and election results, indicating how many people favor a particular choice. Factors influencing voter support include campaign strategies, public perception, and key issues that resonate with the voters. Understanding voter support is crucial for political campaigns, as it helps candidates tailor their messages and strategies to appeal to their target audience. Engaging with voters through town halls, social media, and community events can enhance voter engagement and ultimately influence election outcomes.