Voter engagement refers to the efforts and activities aimed at encouraging individuals to participate in the electoral process. This includes informing citizens about their voting rights, the importance of their vote, and how to register and cast their ballots. Engaging voters can take many forms, such as community outreach, educational campaigns, and events that promote civic participation. Effective voter engagement can lead to higher turnout rates during elections, which is crucial for a healthy democracy. Organizations, such as nonprofits and government agencies, often collaborate to create initiatives that reach diverse populations, ensuring that everyone has the opportunity to make their voice heard in the political process.