VisitBritain is the official tourism agency for Great Britain, promoting the country as a travel destination. It provides information about attractions, accommodations, and events, helping visitors plan their trips. The agency aims to showcase the diverse culture, history, and landscapes of England, Scotland, and Wales. In addition to promoting tourism, VisitBritain works to support the economy by encouraging international visitors. The organization collaborates with local businesses, tourism boards, and government bodies to enhance the visitor experience and ensure sustainable tourism practices across the region.