VisitScotland is the national tourism organization for Scotland, dedicated to promoting the country as a travel destination. It provides information and resources for visitors, including details on attractions, accommodations, and events. The organization aims to enhance the visitor experience and support the local tourism industry. In addition to promoting tourism, VisitScotland works on sustainable travel initiatives and collaborates with local businesses to improve services. They also offer marketing support and training for tourism operators, ensuring that Scotland remains an attractive destination for both domestic and international travelers.