A User Persona is a fictional character that represents a specific segment of a product's target audience. It is created based on research and data about real users, including their demographics, behaviors, needs, and goals. User personas help designers and marketers understand who they are creating for, ensuring that products and services meet the actual needs of users. By using user personas, teams can make informed decisions during the design and development process. This approach allows for more tailored experiences, as it encourages empathy and a deeper understanding of users like students, professionals, or parents. Ultimately, user personas enhance user satisfaction and engagement.