User consent refers to the agreement given by individuals before their personal information is collected, used, or shared. This process ensures that people understand what data is being gathered and how it will be utilized. For example, when signing up for a new app, users often must check a box to agree to the terms of service and privacy policy, which outline how their information will be handled. Obtaining user consent is essential for protecting privacy and building trust between users and organizations. It empowers individuals to make informed choices about their data, allowing them to control their online experience. Without proper consent, companies may face legal consequences and damage their reputation.