The United Dairy Industry Association (UDIA) is a national organization that represents dairy farmers and promotes the benefits of dairy products. Founded in 1916, its mission is to support the dairy industry through research, education, and marketing initiatives. The UDIA works to enhance the image of dairy and increase consumer demand for milk, cheese, yogurt, and other dairy products. The organization collaborates with various stakeholders, including dairy farmers, processors, and retailers, to address industry challenges and advocate for policies that benefit the dairy sector. Through its efforts, the UDIA aims to ensure a sustainable future for dairy farming and to educate the public about the nutritional value of dairy products.