The American Dairy Association (ADA) is a national organization that represents dairy farmers and promotes the benefits of dairy products. Founded to support the dairy industry, the ADA focuses on education, research, and marketing to enhance the public's understanding of dairy's nutritional value and its role in a healthy diet. The ADA also works to advocate for dairy farmers' interests, ensuring they have a voice in policy discussions. Through various programs and initiatives, the organization aims to increase the consumption of dairy products like milk, cheese, and yogurt, highlighting their importance in everyday nutrition.