Venkatesh et al.
"Venkatesh et al." refers to a group of researchers led by Venkatesh who have contributed significantly to the field of information systems and technology acceptance. Their work often focuses on understanding how users adopt and interact with new technologies, providing insights that help improve user experience and system design.
The team is known for developing the Unified Theory of Acceptance and Use of Technology (UTAUT), which identifies key factors influencing technology acceptance. This theory has been widely used in various studies to analyze user behavior and has implications for both academic research and practical applications in business and education.