The Truth Initiative is a nonprofit organization focused on reducing tobacco use and its harmful effects. Founded in 1999, it aims to empower young people to reject smoking and vaping through education and advocacy. The initiative is known for its impactful campaigns that highlight the dangers of tobacco products, including cigarettes and e-cigarettes. The organization also conducts research and supports policies that promote public health. By collaborating with various stakeholders, including schools and community groups, the Truth Initiative works to create a tobacco-free future, ultimately saving lives and improving overall health in the population.