The American Legacy Foundation is a nonprofit organization established in 1999, primarily focused on reducing tobacco use and its associated health risks. It was created as part of the settlement between several U.S. states and major tobacco companies, receiving funding to support its initiatives. The foundation aims to educate the public about the dangers of smoking and to promote healthier lifestyles. One of the foundation's notable programs is the Truth Campaign, which targets youth to prevent them from starting to smoke. By using innovative marketing strategies and engaging content, the campaign seeks to raise awareness about the manipulative tactics of the tobacco industry and encourage young people to make informed choices regarding their health.