Travel Analytics refers to the process of collecting and analyzing data related to travel patterns, preferences, and behaviors. This information helps businesses in the travel industry, such as airlines, hotels, and travel agencies, make informed decisions to enhance customer experiences and optimize operations. By utilizing various data sources, including booking systems, customer feedback, and social media, travel analytics can identify trends and predict future travel demands. This enables companies to tailor their services, improve marketing strategies, and ultimately increase profitability while providing better options for travelers.