Tourism Analytics refers to the process of collecting and analyzing data related to travel and tourism. This includes information about visitor demographics, travel patterns, and spending habits. By examining this data, businesses and governments can make informed decisions to improve services, enhance visitor experiences, and boost local economies. The insights gained from Tourism Analytics can help identify trends, such as popular destinations or peak travel seasons. This information is valuable for hotels, airlines, and tour operators, allowing them to tailor their offerings and marketing strategies to better meet the needs of travelers.