Traditional marketing refers to the conventional methods of promoting products and services that have been used for decades. This includes techniques such as print advertising in newspapers and magazines, broadcast advertising on television and radio, and direct mail campaigns. These methods aim to reach a broad audience and create brand awareness through tangible media. Another key aspect of traditional marketing is outdoor advertising, which includes billboards and posters placed in high-traffic areas. These strategies often rely on mass communication to engage potential customers, making it easier for businesses to reach a wide demographic without the need for digital platforms.