Trade Promotion refers to marketing strategies aimed at increasing demand for products among retailers and wholesalers rather than directly targeting consumers. These promotions can include discounts, special pricing, or incentives to encourage retailers to stock and sell more of a product. The goal of trade promotions is to boost sales volume and market share by motivating retailers to promote specific products. This can lead to increased visibility in stores and ultimately drive consumer purchases, benefiting both manufacturers and retailers in the competitive marketplace.