Consumer promotion refers to marketing strategies aimed at encouraging customers to purchase a product or service. These promotions can include discounts, coupons, contests, and free samples, designed to create immediate interest and boost sales. By offering incentives, businesses aim to attract new customers and retain existing ones. These promotional activities are often time-limited, creating a sense of urgency for consumers. Companies like Coca-Cola and Procter & Gamble frequently use consumer promotions to enhance brand visibility and stimulate demand. Overall, consumer promotions play a crucial role in driving short-term sales and increasing market share.