Trade Marketing is a strategy used by companies to promote their products to retailers and distributors rather than directly to consumers. The goal is to increase demand at the retail level, ensuring that products are well-stocked and prominently displayed. This approach often involves special promotions, discounts, and incentives for retailers to encourage them to prioritize certain products. By focusing on the relationship between manufacturers and retailers, Trade Marketing helps to create a win-win situation. Retailers benefit from increased sales and customer interest, while manufacturers gain better visibility and market share for their products. Effective trade marketing can lead to stronger partnerships and improved overall sales performance.