TikTok influencers are individuals who create and share content on the social media platform TikTok. They often focus on specific niches, such as fashion, beauty, fitness, or comedy, and have gained a significant following due to their engaging videos. These influencers use their creativity to entertain, inform, or inspire their audience, often leveraging trends and challenges popular on the platform. Many brands collaborate with TikTok influencers to promote their products or services, recognizing their ability to reach a younger demographic. Influencers can earn money through sponsorships, affiliate marketing, and merchandise sales, making it a viable career option for many content creators.