YouTube influencers are individuals who create and share content on the platform YouTube to engage and connect with their audience. They often focus on specific niches, such as beauty, gaming, travel, or education, and build a following by producing entertaining or informative videos. Their popularity can lead to partnerships with brands, allowing them to promote products or services to their viewers. These influencers typically monetize their channels through advertising revenue, sponsorships, and merchandise sales. They play a significant role in shaping trends and consumer behavior, as their recommendations can influence the purchasing decisions of their followers.