Instagram influencers are individuals who have built a significant following on the social media platform Instagram. They create and share content, such as photos and videos, often focusing on specific themes like fashion, travel, or fitness. Their popularity allows them to connect with audiences and shape trends. Brands often collaborate with Instagram influencers to promote products or services. These influencers can reach large groups of potential customers, making them valuable for marketing campaigns. By sharing sponsored posts or reviews, they help brands increase visibility and engagement with their target audience.