Third Cinema is a film movement that emerged in the late 1960s and 1970s, primarily in Latin America, as a response to both Hollywood and European art cinema. It seeks to represent the struggles and realities of marginalized communities, often focusing on themes of colonialism, identity, and social justice. The movement emphasizes the importance of film as a tool for political change and cultural expression. Key figures in Third Cinema include directors like Fernando Solanas and Octavio Getino, who articulated its principles in their manifesto, "Towards a Third Cinema." This approach encourages filmmakers to create works that challenge dominant narratives and engage with the socio-political context of their countries, fostering a sense of collective identity and resistance.