Testimonials are statements or endorsements from customers or clients that highlight their positive experiences with a product or service. They serve as social proof, helping potential buyers feel more confident in their purchasing decisions. Testimonials can be found on websites, in advertisements, or on social media platforms, showcasing the satisfaction of previous users. These endorsements can take various forms, including written reviews, video testimonials, or quotes. Businesses often use testimonials to build trust and credibility, as they provide real-life examples of how a product or service has benefited others. This can be particularly effective in industries like healthcare, travel, or technology.