Behavioral models are frameworks used to understand and predict how individuals or groups act in various situations. These models analyze observable behaviors rather than internal thoughts or feelings, focusing on the relationship between stimuli and responses. They are often used in fields like psychology, marketing, and education to influence behavior change or improve decision-making. One common type of behavioral model is the Theory of Planned Behavior, which suggests that an individual's intention to perform a behavior is influenced by their attitudes, subjective norms, and perceived control. Other models, such as B.F. Skinner's operant conditioning, emphasize the role of reinforcement and punishment in shaping behavior over time.