Total Quality Management, or TQM, is a management approach focused on improving the quality of products and services through continuous feedback and collaboration. It emphasizes the involvement of all employees in an organization, encouraging them to contribute to quality improvement efforts. The goal is to enhance customer satisfaction by meeting or exceeding their expectations. TQM incorporates various tools and techniques, such as statistical process control and quality circles, to identify and solve problems. By fostering a culture of quality, organizations can streamline processes, reduce waste, and ultimately achieve better performance and competitiveness in the market.