Swiss Graphic Design, also known as Swiss Style or International Typographic Style, emerged in the 1950s in Switzerland. It is characterized by a clean, minimalist aesthetic that emphasizes clarity and functionality. Designers often use grid systems, sans-serif fonts, and a limited color palette to create visually appealing and easily readable layouts. This design movement has influenced various fields, including advertising, publishing, and web design. Notable figures in Swiss Graphic Design include Josef Müller-Brockmann and Max Bill, who championed the principles of simplicity and order. Their work continues to inspire contemporary designers around the world.