"Swiss Style," also known as the International Style, is a graphic design movement that emerged in Switzerland in the 1950s. It emphasizes clarity, simplicity, and functionality, often using a grid system to organize content. Designers focus on sans-serif typefaces, minimal color palettes, and a clean layout to enhance readability and visual appeal. This style is characterized by its objective approach, avoiding decorative elements and personal expression. Prominent figures in this movement include Josef Müller-Brockmann and Max Bill, who championed the use of geometric forms and photography. Swiss Style has influenced modern design practices across various fields, including typography and web design.