Max Miedinger was a Swiss typeface designer, best known for creating the iconic Helvetica font in 1957. Born on May 24, 1910, in Zurich, he initially worked as a graphic designer and later as a typographer. Miedinger's work significantly influenced modern typography and design. Miedinger collaborated with Eduard Hoffmann at the Haas Type Foundry, where they developed Helvetica to meet the needs of a new, clean, and modern typeface. The font quickly gained popularity and became widely used in various applications, from signage to corporate branding, solidifying Miedinger's legacy in the design world.