Subscriber management refers to the process of overseeing and maintaining a list of individuals or organizations that have opted to receive communications from a business or service. This includes tasks such as adding new subscribers, updating their information, and removing those who no longer wish to receive content. Effective subscriber management helps ensure that communications are relevant and targeted. Additionally, subscriber management often involves analyzing subscriber data to understand engagement levels and preferences. This information can be used to tailor content and improve overall customer satisfaction. Tools and software designed for email marketing or customer relationship management (CRM) can assist in streamlining these processes.