Strategic planning is a systematic process used by organizations to define their direction and make decisions on allocating resources. It involves setting long-term goals, analyzing the current environment, and identifying the steps needed to achieve desired outcomes. This process helps organizations anticipate challenges and adapt to changes in their industry. The strategic planning process typically includes several key components, such as mission statements, vision statements, and SWOT analysis (Strengths, Weaknesses, Opportunities, Threats). By engaging in strategic planning, organizations can align their activities with their overall objectives, ensuring that all efforts contribute to their success and sustainability.