South Asian television encompasses a diverse range of programming from countries like India, Pakistan, Bangladesh, and Sri Lanka. It features various genres, including dramas, comedies, reality shows, and news broadcasts, catering to different audiences and cultural backgrounds. Popular channels include Star Plus, Zee TV, and PTV. The industry has seen significant growth since the 1990s, with the rise of satellite television and digital platforms. This expansion has allowed for greater access to content, including regional languages and international collaborations. Notable shows, such as Kahaani Ghar Ghar Kii and Humsafar, have gained immense popularity, influencing social trends and cultural discussions.