Social Selling is the process of using social media platforms to connect with potential customers and build relationships. Instead of traditional sales tactics, it focuses on engaging with prospects through conversations, sharing valuable content, and establishing trust. This approach helps businesses understand their audience better and tailor their offerings to meet specific needs. By leveraging platforms like LinkedIn, Facebook, and Twitter, sales professionals can identify leads, interact with them, and nurture these connections over time. This method not only enhances brand visibility but also fosters a more personalized experience, ultimately leading to increased sales and customer loyalty.