A social media strategy is a plan that outlines how a business or individual will use social media platforms to achieve specific goals. This includes identifying target audiences, selecting appropriate platforms like Facebook, Instagram, or Twitter, and determining the type of content to share, such as images, videos, or articles. Effective social media strategies also involve setting measurable objectives, such as increasing brand awareness or driving website traffic. Regularly analyzing performance metrics helps refine the approach, ensuring that efforts align with overall marketing goals and resonate with the audience.