Influencer campaigns are marketing strategies that involve partnering with individuals who have a significant following on social media platforms, such as Instagram, YouTube, or TikTok. These influencers promote products or services to their audience, leveraging their credibility and reach to drive engagement and sales. Brands typically select influencers whose values align with their own to ensure authenticity. The campaigns can take various forms, including sponsored posts, product reviews, or giveaways, and are designed to create buzz and increase brand awareness among targeted demographics.