Social Marketing is a strategic approach that uses marketing principles to influence behaviors for the benefit of individuals and society as a whole. It aims to promote social good by encouraging positive changes in behavior, such as healthier lifestyles or environmental sustainability. This approach often involves campaigns that raise awareness and educate the public about important social issues. By leveraging various channels, including social media, advertising, and community engagement, Social Marketing seeks to create a lasting impact. Successful campaigns often rely on understanding the target audience's needs and motivations, ensuring that the message resonates and drives action towards a common goal.