Sensory testing is a scientific method used to evaluate and measure human responses to various stimuli, such as taste, smell, sight, touch, and sound. This type of testing is commonly employed in industries like food and beverage, cosmetics, and consumer products to assess quality and consumer preferences. Trained panels or untrained consumers may participate in these tests to provide feedback on specific attributes. The process typically involves structured methods, such as triangle tests or hedonic scales, to ensure reliable and valid results. Sensory testing helps companies improve their products, ensuring they meet consumer expectations and enhance overall satisfaction.